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Reasons to Customize

There is a nearly unlimited list of things you can customize these days.  You can turn ordinary items into humorous standouts with personal messages.  Mugs will always say “#1 Dad” but they become truly special when someone’s name becomes part of that phrase.  Signs can be generic and will spread a message but become far more effective when the message is personalized and specific.

There are other reasons to customize items.  College students customize clothing to show off individual style, and if they are in a fraternity or sorority they display their letters on everything from T-shirts and hoodies to polos and sweatpants.  One such company that sells T-shirts in Columbia, MO found that students put their custom Greek letters on custom clothing instead of buying the same lettered clothing as their peers.  Customized clothing also works great as a gift.  Clothing with a nickname shows how much the buyer cares and can serve as a means for laughing far into the future.

Special occasions are an ideal time to order customized items.  They commemorate the event with humor or meaningful insight.  Customized items also have practical purposes.  Cups with custom names on the outside don’t get lost or borrowed as easily. Pants with a nickname on them don’t get worn by the wrong person.

Three Trends Coffee Shops Must Embrace

Millenials Love Coffee Shops, Win Them Over with These Trends

Coffee shops have always been a staple of urban living.  From college campuses to the streets of Williamsburgh, New York, coffee shops are the epitome of hip and trending living.  For the longest time, coffee shops got by with just coffee.  In the 1990s when Starbucks exploded throughout North America, espresso-based drinks became popular.  Now, we’re entering a new era, an era of opinionated-progressive young people who are loyal to their local cafe.  These are three trends coffee shops need to follow to win over the next generation.

A Unique and Customized Experience

There’s a rebirth of independence and individualism.  The next generation’s mainstream is to ditch the mainstream.  Young people want a customized and unique experience.  Part of the next generation’s coffee philosophy is staying loyal to one coffee shop.  They want to be able to visit a cutting-edge and trendy cafe that caters directly to them.  As a whole, coffee shops and cafes are actually quite similar, however, creating a unique environment on a local scale will win over millennials and younger.

Things like custom coffee sleeves, custom printed coasters, attracting niche markets, trendy decor, and memorable beverages are just some of the ways to customize the customer experience.

Custom Coffee Sleeves (Image: Sleeve-A-Message)

Custom Coffee Sleeves (Image: Sleeve-A-Message)

Serving Trendy Beverages

In an episode of the hit 90s comedy Seinfeld, Kramer, a well-known hipster doofus, is labeled as being trendy for drinking cafe lattes.  Yeah, that’s right, in the mid-1990s people who drank cafe lattes were hip.  Today, espresso beverages are a dime a dozen and black coffee is actually more hip than a cafe mocha.  Nonetheless, hipsters are still managing to innovate and create new beverages.

There are two fairly new beverages that will likely play the biggest role in the next wave of trendy coffee drinks.  Cold-brewed coffee and nitro-brewed coffee are two very trendy drinks.  Cold-brewed coffee must be adapted by every coffee shop that wants to remain trendy with millennials and young people.  Cold-brewed coffee is a must.  Nitro-brewed coffee, on the other hand, is a little less of a must.Nitro-brewed coffee has a texture much like a traditional beer.  It gets its beer like texture and unique taste through being infused with nitrogen.  Both beverages not only allow a coffee shop to diversify their menus but also make room for further customization.  Coffee shops can customize and brand their cold-brewed coffee and serve them in to-go containers.

Nitro-brewed coffee has a texture much like a traditional beer.  It gets its beer like texture and unique taste through being infused with nitrogen.  Both beverages not only allow a coffee shop to diversify their menus but also make room for further customization.  Coffee shops can customize and brand their cold-brewed coffee and serve them in to-go containers.

Nitro Coffee (Image: Know Your Grinder)

Nitro Brew Coffee (Image: Know Your Grinder)

Having a Progressive Core

Coffee drinks are a rather progressive group of individuals.  This isn’t changing either.  The next generation is consistently labeled as progressive and places a greater importance on social justice and responsibility.  Coffee shops willing to stay relevant and avoid garnering a bad reputation must be a progressive establishment at its core.

This trend isn’t necessarily about being politically correct.  Coffee shops serving fair trade and organic beans or roasts will gain a better reputation among young people.  Additionally, cafes and coffee shops that are involved in their communities will also perform better among the next generation.

Fair Trade Coffee (Image: TreeHugger)

Fair Trade Coffee (Image: TreeHugger)

Check Out These Custom Gift Ideas

You Need These Custom Coasters!

Customization is all the rage.  It has been for the past few years and still is.  People young and old love te ability to customize or personalize something and make uniquely theirs.  However, you can only customize a cutting board or wine glass so many times before it gets old.  Given that there’s still a demand to have customized and personalized gifts, I’ve decided to switch it up a bit and show you the coolest customizable gifts and items available.


Swiss Army Knife

The Swiss Army Knife is no stranger to the personalization craze.  However, it’s still somewhat of an underdog.  Swiss Army knives are extremely handy to have even if you just use them as bottle openers. True Swiss Army knives are also super-high quality.  Right now, Pottery Barn (one of the top-dogs in personalized gifts) is offering a real Swiss Army knife for under $35.  For less than $10, you can get it monogrammed.  This personalized gift is great for a tool box, tackle box, camping trips, and everyday use.

Get this personalized Swiss Army Knife

Get this personalized Swiss Army Knife

Newlywed Intersection Art

Another personalized gift that isn’t a stranger to the trend, wall art is often overdone.  However, this wall art is one of the cooler personalized gifts I’ve seen.  An amazing gift for newlyweds or maybe a couple just celebrating their anniversary, this artwork features a street sign with two streets.  Each street is customizable to feature each spouse’s last name.  It really is a truly unique tribute to marriage and relationships.  The price is a little steep ranging from $75 to $175.

Customized LP Vinyl Records

A somewhat new entry into the scene, you can’t go wrong with this custom vinyl record.  Vinyl is all the rage right now with record stores seeing more customers than ever before in recent years and most indie and some pop bands releasing their new albums on vinyl.  This custom vinyl record is a great gift for the music lover.  It even features actual tracks that you can customize.  It goes for $150.

Personalized Coasters

These personalized coasters printed up with eco-friendly ink by Coast-A-Message are the cheapest you’ll find.  They’re disposable so they aren’t the most durable coasters, however, given how cheap it is to print them, you can have a variety of designs made per order.  Some ideas for designs include the wi-fi password or your favorite quote.  The possibilities are endless!

Buy this Custom Coaster

Customized Coffee Sleeves

Another fantastic custom design option is custom coffee sleeves.  Printed with water-based ink on recycled materials, Sleeve-A-Messages coffee sleeves go great with a nice custom coaster.  The design possibilities are endless.  Sleeve-A-Message also plants a tree per 7,000 sleeves printed so it’s a win-win!

Create your own custom coffee sleeves

Create your own custom coffee sleeves