Millenials Love Coffee Shops, Win Them Over with These Trends
Coffee shops have always been a staple of urban living. From college campuses to the streets of Williamsburgh, New York, coffee shops are the epitome of hip and trending living. For the longest time, coffee shops got by with just coffee. In the 1990s when Starbucks exploded throughout North America, espresso-based drinks became popular. Now, we’re entering a new era, an era of opinionated-progressive young people who are loyal to their local cafe. These are three trends coffee shops need to follow to win over the next generation.
A Unique and Customized Experience
There’s a rebirth of independence and individualism. The next generation’s mainstream is to ditch the mainstream. Young people want a customized and unique experience. Part of the next generation’s coffee philosophy is staying loyal to one coffee shop. They want to be able to visit a cutting-edge and trendy cafe that caters directly to them. As a whole, coffee shops and cafes are actually quite similar, however, creating a unique environment on a local scale will win over millennials and younger.
Serving Trendy Beverages
In an episode of the hit 90s comedy Seinfeld, Kramer, a well-known hipster doofus, is labeled as being trendy for drinking cafe lattes. Yeah, that’s right, in the mid-1990s people who drank cafe lattes were hip. Today, espresso beverages are a dime a dozen and black coffee is actually more hip than a cafe mocha. Nonetheless, hipsters are still managing to innovate and create new beverages.
There are two fairly new beverages that will likely play the biggest role in the next wave of trendy coffee drinks. Cold-brewed coffee and nitro-brewed coffee are two very trendy drinks. Cold-brewed coffee must be adapted by every coffee shop that wants to remain trendy with millennials and young people. Cold-brewed coffee is a must. Nitro-brewed coffee, on the other hand, is a little less of a must.Nitro-brewed coffee has a texture much like a traditional beer. It gets its beer like texture and unique taste through being infused with nitrogen. Both beverages not only allow a coffee shop to diversify their menus but also make room for further customization. Coffee shops can customize and brand their cold-brewed coffee and serve them in to-go containers.
Nitro-brewed coffee has a texture much like a traditional beer. It gets its beer like texture and unique taste through being infused with nitrogen. Both beverages not only allow a coffee shop to diversify their menus but also make room for further customization. Coffee shops can customize and brand their cold-brewed coffee and serve them in to-go containers.
Having a Progressive Core
Coffee drinks are a rather progressive group of individuals. This isn’t changing either. The next generation is consistently labeled as progressive and places a greater importance on social justice and responsibility. Coffee shops willing to stay relevant and avoid garnering a bad reputation must be a progressive establishment at its core.
This trend isn’t necessarily about being politically correct. Coffee shops serving fair trade and organic beans or roasts will gain a better reputation among young people. Additionally, cafes and coffee shops that are involved in their communities will also perform better among the next generation.